Today, fans yearn for a sense of ownership, a desire to directly affect what stories they are sold and how these stories are told: Release the J.J. No longer is it enough to consume content, or even engage in cosplay. This June, Disney’s newest immersive themed land, the Avengers Campus, will open at Disneyland’s California Adventure park to recruit “the next generation of Super Heroes.” Collectively, these places have sprung up at a time when fans’ relationship to popular culture is perhaps its most contentious, characterized by a struggle between the people who support the beloved intellectual property and the corporations that control it. There, visitors don wizards’ robes and wave $49 wands and drink butterbeer as they explore Hogsmeade and Diagon Alley. ![]() Disney wants park guests to feel what it’s like to be on a distant planet in Star Wars, to drink blue milk like Luke Skywalker, and to, according to promotional material, “live Star Wars story-and discover who truly are in a galaxy far, far away.” In this way, Galaxy Edge is not unlike the Wizarding World of Harry Potter, at Universal Orlando, another expansive themed land based on an intellectual property with a devout following. Why anyone would go to all this trouble has mostly to do with Rise’s billing: It’s the centerpiece attraction of Star Wars: Galaxy’s Edge, a 14-acre, $1 billion themed land nestled in Disney World’s Hollywood Studios there’s an identical park across the country at Disneyland. In theory, the queue is supposed to free up time to experience the park’s other offerings-but since visitors can’t join the queue before entering the park, they have been piling up outside the gates well before dawn entire days’ worth of Rise passes have routinely been claimed soon after sunrise. Rise has been open just over a week, and to manage the crowds the Mouse has Imagineered a new way to stand in line: rather than wait for hours inside the park, guests sign into a “virtual queue” through an app on their phones. We’re all here for the same thing: to secure a spot on Rise of the Resistance, Disney’s newest, most advanced ride. A restive teenager bumps a woman into a stroller. It’ll be another hour before we’re let inside. We’re not even close to the front of the line. Now it’s 5 a.m., 54 degrees and damp, and we’re packed into the entryway of Walt Disney World’s Hollywood Studios along with hundreds of the Disney faithful. I’ve coaxed two friends into joining me in Orlando with promises of fun, free lodging, and balmy weather. Continued abuse of our services will cause your IP address to be blocked indefinitely.It’s not in my nature to deceive, but here we are. Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms. If you wish to be unblocked, you must agree that you will take immediate steps to rectify this issue. If you do not understand what is causing this behavior, please contact us here. If you promise to stop (by clicking the Agree button below), we'll unblock your connection for now, but we will immediately re-block it if we detect additional bad behavior.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |